DougNotes was a branding project focused on developing and branding a business system for a donut shop. DoughNotes specializes in writing handwritten messages that are delivered with the donuts, such as a sweet love note or a wish to get better. The message can also be written on the donut itself, creating a customizable experience for the customers. The goal of this projects was to attract customers and represent the brand’s mission and goals visually in their packaging, branding, and business system.
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