The Festival of New American Music (FENAM) is an annual event held at Sacramento State that brings a diverse group of musicians and performers to present their music. The event consists of public concerts, educational events, and outreach, and serves California State University, Sacramento State School of Music, and the greater Sacramento region. The main goal of my campaign was to communicate the diversity of music presented at the festival and visually represent the feeling of the event. The waves used as a visual element of the campaign represent the flow of music and how it fills the room, helping the listener to dive into another world. The different colors represent the festive and celebratory nature of the event, as well as the diversity of music presented.
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